For most non-fiction authors, the best self-publishing company is no company: publish on Amazon KDP yourself, free, and pay a freelance editor. One edit of an 80,000-word book costs $1,600–4,000 at EFA median rates. Pay-to-publish companies charge $999–18,599 where they publish prices. The tables compare fifteen companies on price, royalties, rights and ratings.
The best self-publishing companies compared
Rather than a top 10 best self-publishing companies list, the two tables below compare 15 companies on the same facts, all checked on 18 October 2026. Platforms let you publish free and stay the publisher. Service companies sell packages. The ratings come from ALLi's Watchdog Desk, the Better Business Bureau and Trustpilot.
Self-publishing platforms: free to start, you stay the publisher
| Platform | Cost to publish | What you earn | Rights and ISBN | ALLi | BBB | Trustpilot | Best for | Source | Checked |
|---|---|---|---|---|---|---|---|---|---|
| Amazon KDP (the free route) | $0 | Paperback: 60% of list minus print cost at $9.99 or more. Ebook: 70% at $2.99–12.99 | Nonexclusive; you can end it at any time. Free ISBN works only on KDP | Excellent (Partner) | Parent company only | Not rated here | Amazon sales at no cost | KDP royalties, KDP terms | 18 October 2026 |
| IngramSpark | $0 setup and revisions; 1.875% market access fee | Print: list price less your wholesale discount less print cost. Ebook: 85% of net | Free ISBN (US) carries its "Indy Pub" imprint | Excellent (Partner) | A, not accredited, 122 complaints in 3 years, "Pattern of Complaints" alert | 1.9 from 1,646 reviews | Bookstore and library orders, hardcovers | Rate card, BBB, Trustpilot | 18 October 2026 |
| Lulu | $0 | Print: 80% of gross profit. Ebook: 90% of profit | You "retain all rights" and are the publisher; free ISBN with global distribution | Excellent (Partner) | A+, accredited, 28 complaints in 3 years | 4.5 from 6,493 reviews | Selling direct from your own store page | Lulu revenue guide, BBB, Trustpilot | 18 October 2026 |
| Blurb | $0: "No fees, no commission" | Your markup over print cost, 100% of it on Blurb's store | You set the price; Amazon sales only for photo books | Recommended | D-, not accredited, "Failure to respond to 3 complaint(s)" | 2.7 from 4,653 reviews | Photo and coffee-table books | Blurb, BBB, Trustpilot | 18 October 2026 |
| Draft2Digital | $20 activation fee; $12 a year if sales stay under $100 | It keeps about 10% of retail; print pays about 45% of list minus print cost | Free ISBN; black-and-white paperbacks only | Not rated | B, not accredited, 16 complaints in 3 years | 1.3 from 239 reviews (unclaimed) | Ebooks sold beyond Amazon | D2D FAQ, BBB, Trustpilot | 18 October 2026 |
| Barnes & Noble Press | $0 | Ebook: 70% of list. Print: 55% of list minus print cost; minimum print price $14.99 | Free ISBN works only on B&N | Not rated | Parent company only | Not rated here | Barnes & Noble's own store | B&N royalties | 18 October 2026 |
Pay-to-publish service companies
| Company | Published price | Royalty | Rights and ISBN | Selects manuscripts? | ALLi | BBB | Trustpilot | In five words | Source | Checked |
|---|---|---|---|---|---|---|---|---|---|---|
| BookBaby | No packages; its FAQ says $2,000–7,000 typical | Ebook: 100% of net. Print: 50% of retail on its own store | You keep copyright; 24 hours' notice to leave; its ISBN or yours | No selection step stated | Mixed | A+, not accredited, 15 complaints | 4.3 from 5,499 | Quotes only; easy to leave | Terms, BBB, Trustpilot | 18 October 2026 |
| Palmetto Publishing | From about $1,598; no fixed tiers | 100% of wholesale price minus print cost | You keep copyright; nonexclusive; 30 days' notice to leave | May reject before publication; no review step described | Excellent (Partner) | A+, accredited, 4 complaints | 4.8 from 1,164 | Top-rated; priced per project | Terms, BBB, Trustpilot | 18 October 2026 |
| Page Publishing | $4,085–8,081 | 100% of profit until your cost is recouped, then it keeps 20¢ a book | You keep copyright; Page Publishing is the publisher on the ISBN | Says reviewers read each manuscript | Watchdog Advisory | A+, accredited, 36 complaints | 2.2 from 20 | Recoup-first royalty; few reviews | Royalties FAQ, BBB, Trustpilot | 18 October 2026 |
| Dorrance | Not published | No percentage published | You keep copyright; contract terms not published | Review routes you to services; no decline stated | Watchdog Advisory | A+, accredited, 58 complaints | 4.6 from 45 | No published prices or royalties | FAQ, BBB, Trustpilot | 18 October 2026 |
| Archway Publishing | $2,599–18,599 | 25% of retail on its own store; 10% through distribution (its FAQs differ on whether of retail or net) | You keep rights; nonexclusive; ISBN registered to Archway | Screens content for legal problems only | Caution | A+, accredited, 73 complaints (Author Solutions profile) | 3.8 from 452 | Simon & Schuster name, Author Solutions | Royalty FAQ, BBB, Trustpilot | 18 October 2026 |
| AuthorHouse | $1,499–7,589 | Print: 25% of retail on its own store, 10% through distribution. Ebook: 50% of net | Rights terms not stated on its site; ISBN provided | Content screen only (copyright, libel, sex, drugs) | Caution | A+, accredited, 73 complaints (Author Solutions profile) | 3.6 from 1,019 | Rights terms not stated online | Royalty FAQ, Content evaluation, Trustpilot | 18 October 2026 |
| WestBow Press | $2,699–8,299 | 10% of net receipts through distribution; 25% of retail on its own store | You keep rights and may publish elsewhere, but not with its files | Content and faith standards: authors must "profess a personal faith in Jesus Christ" | Caution | A+, accredited, 73 complaints (Author Solutions profile) | 3.9 from 905 | Faith standards; Author Solutions run | Royalty FAQ, Standards, Trustpilot | 18 October 2026 |
| Christian Faith Publishing | No prices on its packages page | 100% of profit until your cost is recouped, then it keeps 50¢ a book | You keep ownership; ISBN included, registrant not stated | Says reviewers read each manuscript | Watchdog Advisory | A+, accredited, 45 complaints | 2.2 from 12 | Recoup-first royalty; no prices | Royalties FAQ, BBB, Trustpilot | 18 October 2026 |
| Xulon Press | Not published; "Request a Quote" | "100% of the net profit" after its distribution and printing costs | You keep copyright; leave by written notice; ISBN assigned, registrant not stated | May "decline any manuscript that does not align with our publishing guidelines" | Watchdog Advisory | Not rated, not accredited, 2 complaints (file opened 2025) | Profile, no reviews | Christian books; prices by quote | FAQ, BBB, Trustpilot | 18 October 2026 |
| Covenant Books | No pricing page | Print: about $3 a copy. Ebook: 70% of retail. It keeps 5% | "All rights to your book remain with you"; ISBN obtained, registrant not stated | Says it reviews each manuscript and cannot publish most | Watchdog Advisory | A+, not accredited, 14 complaints (file opened 2026) | 2.4 from 11 | Fixed $3 print royalty | FAQ, BBB, Trustpilot | 18 October 2026 |
BBB grades and Trustpilot scores measure different things. BBB calls its grade "BBB's opinion of how a business is likely to interact with its customers", built largely from complaint history, and says "Customer reviews are not used in the letter-grade calculation." That is why a company can hold an A+ with dozens of complaints. Trustpilot shows on each profile whether the company invites customers to review, and a score from 20 reviews tells you less than one from 5,000. Read the count next to every score.
Who owns whom
Five of the brands authors compare are run by one company, Author Solutions. BBB's single Author Solutions profile lists Archway Publishing, AuthorHouse, iUniverse, Xlibris and WestBow Press among its names, and the privacy policies of AuthorHouse and Xlibris name Author Solutions as the business behind each imprint. Archway's site says "the actual services are provided by Author Solutions", and its FAQ answers "Am I being published by Simon & Schuster?" with "No." WestBow's footer says its packages are "managed by Author Solutions". AuthorHouse's about page now says it is "family-owned" and "under new family ownership", without naming the owner. Comparing quotes from two of these brands may mean comparing one company with itself.
Three more companies cluster on one street. Christian Faith Publishing and Page Publishing list 832 Park Avenue in Meadville, Pennsylvania, and Covenant Books lists 830 Park Avenue. Christian Faith Publishing and Page Publishing use the same royalty wording, and Covenant's published author agreement matches Christian Faith Publishing's. None of the three sites states a relationship.
How we judged, and why there are no affiliate links
This page has no affiliate links, and no company paid to appear on it. Good self-publishing companies publish their prices, say what their royalty is a percentage of, and let you leave; those are the tests here. Manuscript AI sells a $19 manuscript report, not publishing or editing services, so no company here is a partner or a rival. Each company was checked on five facts, from its own pages and three rating sites, on 18 October 2026:
- Price: what a reader can see before a sales call. "Not published" means we looked and found none.
- Royalty: the percentage and what it is a percentage of (list price, net receipts or profit).
- Rights: who holds copyright, whether the license is exclusive, and how you leave.
- Selection: whether the company says it turns books down.
- Ratings: ALLi's Watchdog Desk rating, BBB grade and complaint count, Trustpilot score and review count.
The fifteen are five free platforms and ten paid service companies, four of them aimed at Christian authors.
Best self-publishing companies by need
The right company depends on what the book needs to do. These short lists use only the facts in the tables above.
Best on a budget
- KDP: $0 to publish, and the widest reach on Amazon.
- IngramSpark: $0 to set up, for bookstore and library orders. Use your own ISBN if the book is also on KDP.
- Draft2Digital: a $20 activation fee, for ebooks sold beyond Amazon.
The lowest published package, Xlibris's $999 Spark plan, costs less than one EFA copyedit of an 80,000-word book ($2,400–3,200). Before you buy from cheap book publishing companies, read what a low price leaves out.
Best for Christian authors
WestBow Press publishes its prices ($2,699–8,299), which Christian Faith Publishing, Xulon Press and Covenant Books do not. Its site calls it "a division of Thomas Nelson & Zondervan" whose packages are "managed by Author Solutions", and it sets written faith standards for authors. It pays 10% of net receipts on print sold through distribution; Christian Faith Publishing pays 100% of profit until you recoup your cost, then keeps 50 cents a book. Xulon Press pays "100% of the net profit" after its costs, says it may decline manuscripts outside its guidelines, and lets you leave by written notice. ALLi rates WestBow "Caution" and the other three "Watchdog Advisory". Christian self-publishing companies, and the Christian houses that take unagented proposals, are compared in the guide to Christian publishers.
Best for memoir
A memoir printed for family and friends needs few copies and good photos. Lulu lets you sell from its store with no distribution fees and keeps 20% of gross profit on print. Blurb prints photo-heavy books, and IngramSpark offers hardcovers that bookstores can order. Before you print, how to write a memoir covers structure and length.
Best full-service
On ALLi's ratings, the top rated self-publishing companies in the tables are KDP, IngramSpark, Lulu and Palmetto, all "Excellent (Partner)". Among service companies, two stand out on the facts. Palmetto Publishing has ALLi's top rating, a BBB A+ with 4 complaints in three years and 4.8 on Trustpilot from 1,164 reviews; its license is nonexclusive and you can leave on 30 days' notice. BookBaby is rated "Mixed" by ALLi, 4.3 on Trustpilot from 5,499 reviews, and lets you leave on 24 hours' notice. Neither publishes a fixed package price.
Best for coffee table and photo books
Coffee table book publishers that print on demand in color are few. Blurb's calculator prices a 13 × 11 in. hardcover photo book of 100 pages on Premium Lustre paper at $145.20 a copy, before tax and shipping. IngramSpark's rate card puts a large premium-color hardcover of 100 pages at $16.72 to print, before shipping. The two are not like for like: Blurb's figure is the price you pay for one copy, and IngramSpark's is a print cost for a book you sell through its distribution.
Self-publishing companies to avoid
This page names no company to avoid; it lists the ratings, with dates. As of 18 October 2026, ALLi rates eight of the ten service companies above "Watchdog Advisory" or "Caution". Run the ten-minute check on any company before you sign.
- ALLi rates Page Publishing, Dorrance, Christian Faith Publishing, Xulon Press and Covenant Books "Watchdog Advisory". It rates Archway, AuthorHouse and WestBow "Caution", noting that Author Solutions runs all three.
- BBB lists 73 complaints in three years on the single profile that covers Author Solutions and its imprints, 58 for Dorrance, 45 for Christian Faith Publishing and 36 for Page Publishing.
- Page Publishing scores 2.2 on Trustpilot, from 20 reviews.
- In court, authors sued Author Solutions in New York in 2013 (James v. Penguin Group (USA) Inc.). The judge denied class certification on 1 July 2015, and the case was settled that August, Publishers Weekly reported. A second case in Indiana was dismissed with prejudice on 15 September 2015.
Low ratings also hit platforms. IngramSpark scores 1.9 on Trustpilot and carries a BBB alert for "a pattern of complaint regarding delivery and service issues"; Blurb has a BBB D- for not answering complaints. Legitimate publishing companies can still serve some authors badly, so read recent reviews for the service you plan to buy.
The free route: publish on Amazon KDP yourself
The free route costs $0 to publish and $2,704–3,851 for a lean budget with one copyedit, as worked out in what it costs to publish a book. Five steps:
- Open a KDP account: $0.
- Choose an ISBN: KDP's free one ($0, KDP only) or your own from Bowker ($125 for one, $295 for ten).
- Get a cover: a 99designs contest costs $299–1,199; most Reedsy cover projects cost $625–1,250.
- Format the interior: $0 in Reedsy Studio, $147 for Atticus or $249.99 for Vellum (Mac only).
- Edit: a copyedit costs $2,400–3,200 for 80,000 words at EFA median rates, and a developmental edit $3,200–4,000. What each edit costs compares rates by edit type.
Add IngramSpark, with your own ISBN, if you want bookstores to order the paperback.
FAQ
Which self-publishing company is best for a first book?
For most first books, no company: publish on KDP yourself, free, and spend on one edit ($1,600–4,000 at EFA rates for 80,000 words). If you want a company to handle production, the strongest independent ratings in the tables belong to Palmetto Publishing, as of October 2026. Compare at least two quotes in writing before you pay.
Is it better to self-publish on Amazon directly?
Usually, yes. KDP charges nothing and pays 60% of list price minus printing on a paperback at $9.99 or more. A service company adds its package price before the first sale, and some pay less per copy: Archway's royalty FAQ gives 10% of the suggested retail price on sales through its distribution channels.
What is the cheapest way to publish a book?
Publish on KDP, IngramSpark, Lulu or Barnes & Noble Press: all four charge $0. Draft2Digital charges a $20 activation fee. The cheapest published package from a service company is $999 (Xlibris), and it does not include a developmental edit at going rates.
Which companies accept non-fiction?
Every platform and service company in the tables publishes non-fiction. What differs is screening: Page Publishing says its reviewers read each manuscript, Archway screens only for legal problems, and the platforms apply their content guidelines. Publishers that turn books down are hybrids, covered in vanity press vs hybrid publisher.
Related pages
Sources
- Amazon KDP, Self-publish for free — checked 18 October 2026
- Amazon KDP, Paperback royalty — checked 18 October 2026
- Amazon KDP, eBook royalty 70% price band — checked 18 October 2026
- Amazon KDP, Free ISBNs — checked 18 October 2026
- Amazon KDP, Terms and Conditions — checked 18 October 2026
- IngramSpark, Pricing, 2026 rate card, fee changes and Free ISBNs — checked 18 October 2026
- Lulu, Why choose Lulu, Creator revenue guide and ISBN basics — checked 18 October 2026
- Blurb, Sell through Blurb, Amazon and Pricing — checked 18 October 2026
- Draft2Digital, FAQ — checked 18 October 2026
- Barnes & Noble Press, Getting started, Royalty and payment terms and ISBN FAQs — checked 18 October 2026
- BookBaby, Pricing, Self-publishing FAQ, Print on demand and Terms of service — checked 18 October 2026
- Palmetto Publishing, FAQ and Terms — checked 18 October 2026
- Page Publishing, Costs, Royalties FAQs, Manuscript evaluation FAQs and Print and ebooks — checked 18 October 2026
- Dorrance Publishing, Publishing services and FAQ — checked 18 October 2026
- Archway Publishing, Comparison chart, Royalty FAQ, Rights FAQ and Content evaluation — checked 18 October 2026
- AuthorHouse, Catalog, Royalty FAQ, Ebook royalty, Content evaluation, About and Privacy policy — checked 18 October 2026
- Trustpilot, AuthorHouse — checked 18 October 2026
- Xlibris, Publishing plans and Privacy policy — checked 18 October 2026
- WestBow Press, Publishing selection, Royalty FAQ, Rights FAQ and Editorial standards — checked 18 October 2026
- Trustpilot, WestBow Press — checked 18 October 2026
- Christian Faith Publishing, Packages, Royalties FAQs, Manuscript review FAQs and Publishing agreement — checked 18 October 2026
- BBB, Christian Faith Publishing and Trustpilot, Christian Faith Publishing — checked 18 October 2026
- Xulon Press, Formats and packages and About and FAQ — checked 18 October 2026
- BBB, Xulon Press and Trustpilot, Xulon Press — checked 18 October 2026
- Covenant Books, FAQ, About, Submit your manuscript and Publishing agreement — checked 18 October 2026
- BBB, Covenant Books and Trustpilot, Covenant Books — checked 18 October 2026
- BBB, Overview of BBB ratings — checked 18 October 2026
- Archway Publishing, About us and Am I being published by Simon & Schuster? — checked 18 October 2026
- ALLi, Best and Worst Self-Publishing Services — checked 18 October 2026
- BBB, Lulu Press, Blurb, Draft2Digital, IngramSpark and IngramSpark alert — checked 18 October 2026
- BBB, BookBaby, Palmetto Publishing, Page Publishing, Dorrance and Author Solutions — checked 18 October 2026
- Trustpilot, Lulu, Blurb, Draft2Digital, IngramSpark, BookBaby, Palmetto Publishing, Page Publishing, Dorrance and Archway — checked 18 October 2026
- Editorial Freelancers Association, 2026 rate chart — checked 18 October 2026
- Reedsy, Book cover design cost — checked 18 October 2026
- 99designs, Book cover design — checked 18 October 2026
- Atticus and Vellum — checked 18 October 2026
- Bowker, Buy ISBNs — checked 18 October 2026
- CourtListener, James v. Penguin Group (USA) Inc. docket and Everette v. Author Solutions docket — checked 18 October 2026
- Publishers Weekly, Author Solutions case ends with settlement, 24 August 2015 and Court denies class action, 6 July 2015 — checked 18 October 2026
